Texting is the New Norm

Texting is the New Norm

To fully serve their customer, auto dealers need to communicate over the customer’s preferred channel. If a customer is in a meeting and can’t pick up the phone to talk right now, why can’t they send a text message to their dealership? Not only should...
New Year Goals

New Year Goals

At the beginning of every year, most management teams will lay out goals and numbers that are expected to be reached for the next year. Often times, a certain level of growth is expected, but how many dealers have set plans to achieve this growth? Kolbe Meier lays out...
Why Take Videos?

Why Take Videos?

Video is becoming the major channel to target customers throughout every industry, why would the auto industry be any different? Actually, with purchasing a vehicle being such a big financial decision, video is even MORE important than in regular commerce. When a...
How Does Digital Influence Drivers

How Does Digital Influence Drivers

The Google Research Group performed several surveys linked to a study of how consumers use digital in the car buying and service space. It turns out that digital reminders, service videos and a quality mobile experience mean more to consumers than just price. High...
Mobile is Big, Even for In-Store Car Shoppers

Mobile is Big, Even for In-Store Car Shoppers

“Showrooming” is when a customer is in front of a saleperson and they bring out their mobile device to verify the competitiveness of the offered price. It is becoming more and more common to find this activity in use, and auto dealers need to make sure...